Don't aim to impress, aim to excite

As a candidate, it’s so easy to be tempted to travel down the road of trying to impress. You think of every accomplishment, every award, every activity that makes you look like the high achieving candidate top MBAs are looking for. But I am here to advise you to think of yourself differently. Don’t try to impress. Try to excite.

But what’s the difference, you say?

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