The strongest MBA candidates don’t go it alone:
Don’t let the noise throw you off track. A true admissions expert — someone who’s actually been an MBA admissions decision-maker — helps you cut through the uncertainty and highlight what makes your story stand out.
With the right support, the path becomes clearer, the process smoother, and your potential shines brighter.
You deserve an ally. A code breaker. A personal chief strategist. You can have a knowledgeable guide. An unpacker, a relaxer, a translator to take your hand and pull you from the muck. Welcome to My MBA Path!
~ Petia Whitmore, Founder of My MBA Path
Every fall, the same thing happens: the new GMAC Application Trends Survey drops, and the headlines start flying. Applications are down! Asia is booming! The MBA is dead! The MBA is back!
But beyond the noise, the data tells a more grounded story. Applications to graduate business programs rose again in 2025—up 7% after last year’s surge—but growth wasn’t evenly spread. Full-time, two-year MBAs are doing well, selective schools are getting even more competitive, and international enrollment patterns are shifting under visa pressure.
Here’s my analysis of what’s really driving these trends—and what it means if you’re applying in the 2025–2026 MBA cycle.